Thinking is the hardest work there is,
which is probably the reason why so few engage in it.
A speech, a statement for news media, top-shelf thinking to impress the troops? Or maybe you need to pen a letter to shareholders and staff, conjure a new company strapline and core messaging, or produce a case study? What you say takes many forms. Regardless, critical thinking comes first, and that’s where we like to start.
How we think about writing.
Good writing starts with your audience. Who are you trying to reach? What do you want them to think? And what can you say that will make them believe? Now you’re ready to build an argument – your simple one-line assertion. And that’s what you must prove. When people know your point, they’ll stick around for your pitch.
What we do.
We work on big stuff, like communication strategy, corporate and brand messaging, and content strategy. And we work on so-called small stuff – specific outputs produced on demand …. case studies, speeches, by-line articles, proposals, and sales and marketing material.
Let’s get cracking.
Pick up the phone and tell us your problems. Call (09) 578-3355.