Screens have changed our reading habits. Eyes can’t handle large blocks of text and fingers are quick to tap and swipe the moment interest wanes. Communicators must use fewer words to get their message noticed. Clark calls it ‘at a glance’ text – short form writing that achieves polish, wit, and focus in every sentence. His study of this emerging form draws on examples from the fringes, including baseball cards, Chinese proverbs, and Tom Petty, and shows us how we can make our words sparkle.