Why is so much writing so bad, and how can we make it better? Is the English language being corrupted by texting and social media? Do kids today even care about good writing? Why should we care? In The Sense of Style, bestselling linguist and cognitive scientist Steven Pinker answers these questions and more. Rethinking the usage guide for the twenty-first century, Pinker doesn’t carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent and stylish prose. And what a relief that The Sense of Style won’t hurt your head quite as much as Pinker’s other books do.